Since 1989, leading brands have chosen to work with Data Response because of our commitment to results, to getting the very best out of every campaign and to continuously look at ways to improve performance.
They also value the peace of mind that their brand - and customers - are in safe, experienced hands. They understand that results are important, but not at all cost.
After all, we are talking about their most valuable assets - their customers and their brand.
When it comes to data driven marketing, our team spans decades of experience. We know the industries in which we have a strong background and a proven track record: Finance, FMCG, publishing, automotive, government and business to business lead generation.
Whilst we are a people business, we grasp any opportunity to enhance results using technology. Our clients are accustomed to regular submissions of ideas that improve their process, their outcomes and return on investment.
When your operations encounter an event such as equipment failure, a product recall or an external incident, a plan to switch over to a prepared facility ensures there is no disruption experienced in your market place.
Data Response creates a Business Continuity Plan than enables you to make one phone call to activate back up when your own operation is unable to respond or cope with a spike in inbound contact.
When your own people know your business, they know how to handle the difficult questions and give the right responses to enquirers. Combine them with the ultimate facility including a custom designed contact centre, a motivating work environment, contact centre senior management, specialised contact centre technology and proven know how in getting the best results.
You’ve found the key to success: Your team, our facility. And at a variable cost depending on your needs.
In today’s competitive environment, a motivated ambitious and results driven team is what it takes to meet the challenge of continuously improving margins on products and services. We monitor sales and leads per hour and call queues to ensure the best possible outcomes on a consistent basis. Rewards and recognition are also a major aspect of encouraging results beyond the basic requirement.
Consumer Insights are at the height of relevance in a world of rapid expansion of consumer choice. Understanding factors of influence and translating it into actionable and useful knowledge requires the skill to create an ongoing program to collect, validate and filter data into a database and generate comprehensive output that is easily applied. Data Response has a skilled consumer liaison team able to build a knowledge base essential to product development, quality management, marketing strategy, business development, customer care and distribution.
Managing your customers’ experience means starting with the right people, then supporting them with technology and resources, and creating an ambience and culture to compliment the single most important objective, a positive customer experience. Data Response has built a complete facility that can help you achieve an award winning standard in your customer care.
Database management, inventory management and contact management systems are our own IP. This is because we need to remain flexible in meeting the requirements of our clients and every small feature they want in their system.
Many of our systems are now web based which translates to easy accessibility for our clients and our remote staff without any compromise on the stringent requirements of privacy.
Our Active Inventory Manager controls all aspects of an order in a multi client environment and adapts to special requirements of product ranges such as size, colour and style. The market demands unprecedented turnaround times on orders and Data Response’s processes meet with the tightest deadlines in fulfilling your market’s demands. Sales reports, back orders, re-order levels and stock alerts are built in to the system giving our clients the required time to replenish stock.
Retail dealerships, agents and outlets depend on companies they represent to provide them with information and materials that facilitate the sales and service function of a retailer. Data Response can establish a help desk, an on line order processing system and a fulfilment operation to support retail sales channels. Materials are stored as a stock keeping unit in a clean organised facility with on line access to stock levels and reorder alerts based on reprinting time.
General Manager - ICT
Senior Account Manager
Kerry Allday, Managing Director
Kerry entered the world of direct marketing in the early 80s as Direct Marketing Manager for Royal Guide Dogs, Contact Centre Manager for Switzerland Insurance and then the services industries of mailing house and advertising agencies, at the same time completing a Certificate in Personnel Management, an Associate Diploma in Marketing and a Diploma in Direct Marketing. After establishing Data Active in 1989, Kerry acquired Direct Response in 2007 and the two businesses merged under one roof to become Data Response.
Chris Collins, General Manager - ICT
After completing a Bachelor of Computing, Chris’ career started in banking and finance for National Mutual and ANZ before moving into logistics. After the installation of a state of the art warehousing and inventory system at Welpac headed up by Chris, he moved across to one of its clients, Data Active, following the acquisition of Welpac by the Smorgan family. 11 years later, Chris is the ingenuity behind all Data Response’s systems both in communications and information management. He has designed and created all of the IP within Data Response’s custom built software applications and the protocol required to blend with client and key supplier systems.
Vicki Zacharidis, Senior Account Manager
Vicki comes to us with 20 years’ experience across multiple industries including FMCG, publishing, not-for-profit, B2B & B2C. She has a degree in Business Management and Marketing and an associate diploma in Direct Marketing.
Vicki specialised in DM, Brand management, product development, insights and PR.
As an integral part of Senior Management teams she has been involved in acquisitions, the development of new technology, setting up a JV Company, and product innovation. She also has extensive Change Management and Project Management experience in areas of integrating new businesses and technology.
Some of Vicki’s roles include:
• Coca Cola South Pacific – Marketing Manager Bottled water and Iced Teas
• Corporate Express – GM Marketing and Corporate Social Sustainability
• Direct Marketing Management roles for The Age, Australian Unity, Viking Office Products and The Big Issue.
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Corporate Office: Level 1, 596 North Rd ORMOND VIC 3204
Warehousing and Logistics: 7 Helen Kob Drive BRAESIDE VIC 3195
Phone: Administration - 03 9274 6777, Marketing/Sales - 1300 880 818
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